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UAE Trademark Registration

Brand definition:

According to Article (2) of this law, a trademark is considered to be any distinctive form of names, words, signatures, letters, numbers, drawings, symbols, titles, stamps, seals, pictures, engravings, advertisements, packages or any other signs or a combination thereof if used or intended to be used either to distinguish goods, products or services whatever their source to indicate that these services, goods or products belong to the owner of the trademark due to their presentation, manufacture, selection or circulation. The sound accompanying the trademark is considered to be part of it.

Marks that may not be registered as trademarks in the UAE:

The Trademark Law does not allow the following marks to be registered as trademarks in the country:

  • Marks devoid of any distinctive character or designation, or using names commonly given to goods, products, services, or familiar designs or drawings for goods and products.
  • Any mark that violates public morals or public order.
  • Using or imitating public emblems, flags, or other symbols of the State, any Arab or international organization, or any other country, except with its authorization.
  • The Red Crescent or Red Cross logo, or other similar symbols or marks, or imitating them.
  • Marks that are identical or similar to symbols of a purely religious nature.
  • Geographical names, if their use results in confusion regarding the origin or source of the goods, products, or services.
  • Using the name, title, image, or logo of another without their prior consent or the consent of their heirs.
  • Information pertaining to honorary degrees that do not legally establish the applicant’s right to them.
  • Marks that could mislead the public or that contain false information about the origin, source, or characteristics of products or services, as well as marks containing a fictitious, imitated, or counterfeit trade name.
  • Trademarks owned by natural or legal persons with whom dealings are prohibited.
  • Marks whose registration for certain categories of products or services would devalue the products or services distinguished by such marks.
  • Marks containing words or phrases such as “privilege,” “privileged,” “registered,” “registered design,” “copyright,” “imitation is considered counterfeit,” or similar phrases and terms.
  • National and foreign medals and coins or paper currency.
  • Marks that are merely a translation of a well-known or already registered mark if their registration would lead to confusion among consumers about the products distinguished by the trademark.

Registration process:

Trademarks in the UAE are registered through the Ministry of Economy. Any person wishing to use a trademark to distinguish their goods, products, or services may submit an application to the Ministry for registration in accordance with the provisions of this Law. Trademark protection applies in all seven emirates.
The application must be submitted to the Ministry in accordance with the terms and conditions stipulated in this Law and its Implementing Regulations. If the applicant meets the terms and conditions stipulated in this Law and its Implementing Regulations, the Ministry must make its decision on the application within 30 days from the date of submission.
If the Ministry approves the trademark, it must, prior to registration, announce this in its Bulletin and in two daily Arabic newspapers published in the UAE, at the applicant’s expense.
Any interested person may object to the registration by submitting a written objection to the Ministry, or by registered mail or email, within 30 days from the date of publication of the last announcement. The Ministry must notify the applicant with a copy of the objection to their application within 15 days of receiving the objection. If a trademark is registered, the trademark owner will be given a certificate that includes the trademark registration number, the application date, the registration date, the trade name or name of the owner, his nationality and place of residence, a photocopy of the trademark, a description of the products, goods, services or categories distinguished by the trademark, and the number and date of the international right of priority.