By the value-for-money rule, (it does not necessarily mean low prices, multiple products of varying quality, the selling price of some specialized products can be at prices similar to well-known international brands ).
About the specifications of the products ( physical and chemical), giving details of the appropriate types of products depending on the nature of the product and customer product lines.
Professionalism for clients to make the right decisions . (Depending on the nature of the markets ).
Laboratory and continuous development of products and services, to provide distinctive value, competitive selling price …
To keep pace with the development in the target business field by :